Car dealerships need to focus on both attracting new customers and retaining old ones through a variety of marketing campaigns, such as sweepstakes, direct mail, and sponsoring local events. It’s important to target specific demographics and offer incentives for repeat business.
To run a successful car dealership, it can be important to address a number of different issues through marketing campaigns. Some types of car dealership marketing are good for attracting new business, such as sweepstakes, contests, and freebies for those who request a test drive, but it’s also important to focus on customer retention. Specialized car dealer marketing campaigns that reach out to former customers can help attract future business. Some marketing tips to help with customer retention are sending direct mail for free or discounted services, or simply sending cards on holidays or the anniversary of the day a car was purchased.
The car dealership business can be highly competitive; therefore, marketing efforts often play a very important role in developing new customer relationships and maintaining old ones. These two types of customers are necessary for the long-term success of a business; therefore, a good tip for dealership marketing is not to overlook either category. While it might be perfectly acceptable to have one marketing campaign stacked on top of the other, it’s generally a good idea to stick to a variety of different marketing efforts for maximum effect.
There are several different ways that car dealers can attract new business through marketing. Local television and radio ads are popular, although it is important to keep your target demographics in mind when purchasing ad time. Radio stations often have very specific demographics, which can make it easier to target listeners who are likely to shop at a specific dealership. Sponsoring local charity events like golf tournaments and auctions can also help attract business.
Giveaways, sweepstakes, and competitions are also good marketing ideas for car dealers. Not everyone who attends these types of events will be qualified buyers, but many will be. As a condition of entering a sweepstakes or receiving a freebie, it’s generally a good idea to request contact information. This should include an email address in addition to traditional forms of contact information, as this can provide the dealership with even more marketing opportunities. Offering to provide free gas, service, or other bonuses with every new car can also help generate new business.
In addition to all the various car dealer marketing campaigns that can bring in new business, there are also a number of ways to retain old customers. About half of all new car buyers replace their vehicles within five years; therefore, it can be very important for a dealership to capture these repeat sales over the long term. One way to do this is to stay in touch with past clients through targeted marketing campaigns. It can also help to institute special incentives in return or buyback programs for past customers.
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