An executive summary is the first section of a business plan, proposal, or financial report that delivers the main point and persuades readers to read the entire document. It should be tailored to the audience and pay special attention to the beginning and end. The summary should explain the problem and why the company has the answer, and include a request at the end. It is best to write the summary last and keep it under two pages.
An executive summary is usually the first section of any business plan, proposal or financial report. It delivers the main point of the entire document and acts as a persuasive statement to encourage people to read the entire report. Before putting together this section, writers should consider their audience, which could be investors or the average customer. Another point to consider is that the beginning and end of the abstract are some of the most important parts, so it’s helpful to pay special attention to these areas. The remainder of the executive summary should typically consist of a few sentences from each section of the document.
Many executive summaries aim to convince readers that businesses, whether new or existing, are valuable, but writers should consider who they are talking to. For example, if they are trying to get a loan from investors, they should tailor the executive summary for those readers, with the aim of showing why the company is worth investing in. If, on the other hand, the document is intended to get customers to give the business a chance, the summary will typically show how they would benefit from choosing that business over similar products or services. Obviously, the document itself should be written for the same audience as the abstract.
The beginning and end of executive summaries are generally considered to be one of the most important parts; therefore, extra attention should be paid to them. Once the audience is determined, the first sentence should grab readers’ attention because they likely want to know why they should give this business a chance. If the business is associated with any major brands or celebrities or has won prestigious awards, then this information can be mentioned at the beginning of the executive summary to get the interest of the readers. Once this is done and the rest of the abstract written, a request must be made at the end. This tells readers what the business owner intends to get out of the document, such as a specific dollar amount to fund the business.
In most cases, the best way to complete a high-quality executive summary is to write it last, as this allows the writer to extract a sentence or two from each part of the document and summarize it easily. In most cases, this means that the first few sentences after the initial attention grabber should explain the problem and also why the company in question has the answer. Also, writers often find that it helps to explain why action now is important, because it gives readers a sense of urgency so that they are persuaded to read the entire document and follow through with what the writer is asking. The recording can summarize other sections of the document, remembering that the summary should not exceed two pages.
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