Choosing specific keywords is important for website traffic. Check the number of searches and competitors’ backlinks. Broad keywords may have more searches, but specific ones generate more relevant traffic. If a keyword doesn’t work, try a variation.
Choosing keywords is one of the most important steps when building a website, as it can determine how much traffic your website receives from search engines. The website owner should focus on choosing specific and not generic keywords because generic keywords can be inconsistent with visitors. Checking the number of average searches for keywords can also help, because ranking for a keyword with few monthly searches may not be worth it. To see if the website owner can rank for keywords, he should check how many backlinks competitors have. If a keyword doesn’t work well, the website owner can try a variation of the keyword.
There are many broad keywords and a website owner may want to choose these keywords, because more than specific keywords are often searched for. A generic keyword would be a word like “computer”; it fits many niches and is very broad. While specific keywords usually have fewer searches, however, they typically serve the visitor’s needs much better. For example, most people don’t search for the word “computer” in a search engine; instead, they might be looking for something specific, like “high-resolution black desktop computer.” Choosing more specific keywords usually generates more relevant traffic.
Before choosing keywords, a website owner should check the number of monthly or daily searches with a keyword analysis program. This is because ranking a website for keywords takes time and the website owner should target only keywords that will attract enough visitors to be profitable. For example, unless you’re targeting a relatively new niche with lots of buyers, keywords with 100 monthly searches often won’t generate enough traffic to profit from. The best keywords typically start with around 1,000 searches and count up.
Most keywords are covered by search engines, so a website owner will typically have competitors ranking for the same keywords they are targeting. To rank his website, the owner should see how many backlinks his competitors have. Backlinks are direct links to a website and often determine or, at least, greatly influence search engine rankings. If a competitor has 300 backlinks or fewer, the keyword is generally easier to rank for; if the competitor has a large number of backlinks, such as 10,000, it may take months or years to rank.
If a keyword isn’t working, either because there aren’t enough searches or because it’s too competitive, the website owner can try a variation of the keyword. For example, the phrases “red used car” and “red used car” will typically have different search numbers and competition, even if the keywords are similar. This can help with keyword selection if the keywords originally intended by the website owner are not suitable.
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