Online graphic design portfolios should express a designer’s work clearly and concisely, with simple navigation and obvious contact information. While design opportunities can be taken, too much text can distract from the work.
An online graphic design portfolio is a great way to get information about a person’s work to potential clients. While the basic components of a portfolio should always be the most important part of the website, online portfolios often have more room for expression and design than paper ones. However, they also have more room for poor design and run the risk of alienating potential customers because they are too complex. The best advice to keep in mind when creating an online graphic design portfolio is that the portfolio should express as clearly as possible what a designer’s work is about and why they are the best in their field.
One problem that an online graphic design portfolio might have is navigation. Online portfolios have many navigation options and graphic designers often have the ability to create amazing and beautiful navigation schemes. The problem is that the most interesting ways a person might navigate through a website aren’t always intuitive and can drive away potential customers before they even see someone’s work. Simple navigation designs are best for an online graphic design portfolio because they allow the work to shine without distraction.
Whenever possible, it is important that an online graphic design portfolio expresses in all respects what the designer does and believes in. While many people find a simple website with a set of examples to be the best approach, others take advantage of every design opportunity to express themselves and showcase their craft. The background of the page, every divider or button, and even the logo someone uses can provide further examples of design work. Ease of navigation is important, but when the website itself serves as part of the portfolio, exceptions sometimes need to be made.
Some graphic designers have a tendency to say too much in their portfolios. The text must be concise and provide only the necessary information. Having too much text in an online graphic design portfolio can distract potential clients from the actual work and give the impression that the work can’t stand on its own.
Probably one of the most important tips for building an online graphic design portfolio is to make your contact information obvious. No matter how excellent the portfolio design is, if a potential client can’t figure out how to get in touch with the designer, they will never use the service you offer. A good rule of thumb is that contact information should be available without any scrolling, and it should be obvious enough that you can find it within three seconds. In this way, a potential customer can act on an impulse to make contact and a new relationship can be formed.
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