Starting a painting business requires insurance, business cards, flyers, and before-and-after photos to showcase expertise. Insurance can be a selling point and inexpensive advertising methods can be used, such as flyers and business cards. Before-and-after photos can demonstrate skills to potential clients.
The best tips for starting a painting business are to get insurance, hand out business cards and flyers, and have before-and-after photos to show potential clients. A big part of starting a painting business is selling the service, and the best advice takes that into account. For example, not only does being insured help when the owner or a paint business employee breaks something on a client’s property, it’s also another way to stand out from the crowd. Also, business cards and flyers are relatively inexpensive ways to advertise. Finally, before and after pictures can be shown to potential customers to demonstrate a company’s expertise and attention to detail.
Business insurance helps compensate for damage to a client’s home, should something unexpected happen while completing a job. It can help a new painting entrepreneur go bankrupt due to an accident. Insurance can be a major selling point when mentioned in advertisements. In fact, many small businesses are quick to stress their insurance policies. Some people are more likely to purchase services from relatively unknown companies, knowing that property damage is covered by an insurance company.
It’s normal to have little money or be in debt with a bank when starting a painting business. Some inexpensive ways to advertise are flyers taped to PO boxes or cars, and business cards to hand out to acquaintances. A fledgling business often cannot rely on word of mouth alone, so being proactive with even the cheapest forms of advertising is key to starting a painting business. After making some profits, the business owner can place newspaper ads, telephone directories, or even Internet-based ads on painting-related websites. To maximize the effectiveness of any ad, it’s important to advertise to a targeted audience, which means the ad should be placed where someone in need of a paint job might appear.
Even if a contractor has flyers and professional insurance, potential clients still have no idea of his painting prowess. Before and after photos are proof of a person’s business skills. The company doesn’t even need a first client to get such photos. Business owners can renovate a room in their own or a friend’s home, taking care to capture good quality images with the owner’s permission. In a photo editing program, these images can be scaled down and cropped to fit flyers or simply used as a standalone proof to show potential clients at appraisal meetings.
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