Choosing unique and useful promotional items and promoting them through displays, signs, and staff can increase booth traffic at trade shows. Contacting potential attendees ahead of time and offering special giveaways or holding raffles can also attract visitors. Having different levels of giveaways can also be effective.
The best tips for trade show giveaways can be divided into two categories, which are choosing the best items and making sure people know about them. Unique promotional items that no other booth has can drive demand, as well as items or fixtures that are actually useful. Prominent displays, enclosures, and signs can help show people that a booth has good trade show giveaways, as well as well-trained and equipped staff. If efforts are made to ensure that people are aware of the freebies at a particular booth, this can lead to a large increase in foot traffic. Special events may also be held at the booth during specific times of the day depending on the policies of the particular show.
One of the best ways to increase booth traffic is to get good trade show giveaways, but these items can also help promote a particular message or overall brand awareness. Choosing the right items can ensure that people not only stop by a booth but also remember the business afterwards. If possible, a promotional item should evoke the type of business or service rather than being a branded product.
In some cases, it can be a good idea to have different levels of trade show giveaways. Small items can be placed on a counter or display to catch people’s eyes. These items can be free to anyone and can even generate some interest in the booth. Beyond that, it can be helpful to have more expensive trade show giveaways to offer to anyone who stops by and shows real interest.
Another way to draw people into a booth is to contact them ahead of time and promise a useful or fun giveaway if they stop by. Notes such as these can be sent to existing clients or customers and the trade show may be able to provide a list of registered attendees. Anyone on this list who appears to be a good prospect can be contacted in advance of the show. A coupon can be included in the note along with an encouragement to stop by the booth and redeem it for a promotional item.
Hourly or daily raffles and special giveaways may also be held if the fair permits such activities. One idea is to have a fish tank to drop business cards with the promise that one will be drawn and awarded a big prize. This not only attracts people to the booth but also provides a wide range of potential leads. Hourly or daily events where T-shirts or other promotional items are handed out can be a good way to attract people on a regular basis.
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