Tips for successful trade show giveaways include offering unique and useful items, having standout displays and well-prepared staff, promoting the offerings in advance, and holding special events or raffles. Different levels of giveaways can also be effective.
The best trade show giveaway tips can be divided into two categories: picking the best items and making sure people know about them. Unique promotional items that no other booth has can increase demand, as well as items or gadgets that are actually useful. Standout shelves, cases and signs can help show people that a booth has good trade show deals, as well as well-prepared and equipped staff. If efforts are made to ensure that people know about the offerings at a particular booth, this could result in a sharp increase in foot traffic. Special events may also be held at the booth during specific times of the day, depending on show policies.
One of the best ways to increase booth traffic is to offer good trade show deals, but these items can also help promote a specific message or general brand awareness. Choosing the right items can ensure that people not only stop by a booth, but also remember the business later on. If possible, a promotional item should evoke the type of business or service rather than being branded merchandise.
In some cases, it might be a good idea to have several different levels of trade show giveaways. Small items can be placed on a counter or display to catch people’s attention. These items can be free to anyone and might even generate some interest in the booth. Also, it can be helpful to have more expensive trade show giveaways to offer to those who stop by and show real interest.
Another way to attract people to a booth is to contact them in advance and promise a useful or fun offer if they stop by. Notes like these can be sent to customers or existing customers, and the show will be able to provide a list of registered attendees. Anyone on this list who seems like a good prospect can be contacted prior to the show. A coupon can be included with the bill along with an incentive to stop by the booth and redeem it for a promotional item.
If the fair allows such activities, daily or daily raffles and special giveaways may also be held. One idea is to have a fishbowl for people to place business cards in with the promise that one will be drawn and receive a grand prize. This not only attracts people to the booth, but also provides a lot of potential contacts. Hourly or daily events where t-shirts or other promotional items are given away can also be a good way to attract people on a regular basis.
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