Trademark laws protect a company’s name and hiring a trademark law firm is important. The right firm depends on factors such as the issue, age, and size of the business. For a simple registration, cost can be a factor but for more complex issues, expertise is required. When choosing a firm, look for experience in dealing with the trademark office and successful defense of trademark rights. Losing trademark rights is more costly than attorney fees.
Trademark laws give the trademark owner the exclusive right to use a particular trademark in commerce. If you are a business owner, it is of the utmost importance that you use this protection to your full advantage by hiring a trademark law firm because your company name is invariably one of your greatest assets. The best way to find the right trademark law firm for you depends on a number of factors including the nature of the trademark issue, the age of your firm and the size of your business.
If the company you own is a recent one, your budget may be an issue. While cost should rarely be a primary factor in finding a lawyer, if you only need a trademark registration, you can feel free to hire the cheapest law firm available. Trademark registration is a fairly straightforward task that requires very little experience, and there isn’t much difference in skill among trademark attorneys when it comes to the basic registration of a trademark.
If your company is older, doing more business, or there is another factor that depends on your trademark being properly registered, then a higher level of expertise is required. Trademark experience may be implied by the core business of a trademark law firm. Ideally, you want to find a law firm that specializes in intellectual property. If you can’t find one in your budget that does this, you can turn to law firms operating within spheres of law that often deal with trademarks, such as entertainment law firms.
When you approach a trademark law firm that meets your general guidelines, you will have an initial interview, most likely over the phone. In this interview, you want to ask about the trademark law firm’s experience in dealing with the jurisdiction’s trademark office. If you have any issues with your proposed trademark, the process will involve a significant amount of interaction with the examining attorneys at the trademark office. It is of the utmost importance that your trademark law firm has a full understanding of the process.
If another company has potentially infringed on your trademark, the things you need to consider in finding a trademark law firm are very different, as successful trademark litigation requires a very different set of skills than trademark registration. First, you want to look for a trademark law firm that has a record of successfully defending the trademark rights of their clients. As with any business expense, you must stay within what you can conceivably afford, although in this situation, experience and skill are more important than any other. If you’re unable to successfully defend your trademark against alleged infringement, you’ll likely lose all of your trademark rights, which is more costly to your business than any attorney fees.
Protect your devices with Threat Protection by NordVPN
