Creating a video blog doesn’t require expensive equipment or cinematography knowledge. Basic equipment includes a digital camera, computer with video editing software, and a video blogging site account. Research existing blogs, consider using a script, and keep posts short and sweet.
A video blog can be hob fun or a great way to spread the word about the blogger’s skills, hobbies, professions, or ideas. Thanks to new technologies, a video blog does not require expensive equipment or even a great knowledge of cinematography. Following some basic tips for creating a video blog can help create an exciting and interesting experience for both the blogger and the viewer.
Some equipment is required to make a video blog. At the very least, a blogger will need a digital camera capable of recording video, a computer with a basic video editing program, and an account with a video blogging site. Other useful equipment includes a tripod to stabilize the camera and allow for greater control over framing, an external microphone for greater control over audio quality, and extra camera batteries. It might be a good idea to consider renting or buying a cinematic light or two to help make the blog look more professional, but this isn’t necessary for a basic blog.
Do some research on other video blogs before starting one. A person might have a great idea for a blog about how to make ice cream, only to find that 50 or 100 others already exist. While many similar existing blogs don’t necessarily mean the idea should be done away with, it might be a good idea to look some examples to get an idea of what a new blog can do differently and better. However, it is important not to copy too closely the format, title or content of another video blog, as this can potentially open the door for infringement lawsuits. The possibility of accidental plagiarism is another great reason to do some preliminary research.
Consider using a script. Many people assume they can just “fly” with a blog, but without fantastic natural acting or speaking skills, this can lead to hours of editing. Creating a script allows a blogger to say exactly what she wants and provides an opportunity to perfect the language without wasting camera battery life. It’s not always important to follow a script exactly, especially if the exact words sound woody and rehearsed. Writing a script and simply going over it a few times before shooting can help create a more precise and structured blog post, while still sounding natural at the same time.
Most great video blogs are short and sweet. Few viewers have the time or patience to sit through a 30-minute blog post, however passionate the blogger is about their topic. Additionally, many video blog hosting sites allow a time limit of only ten minutes per blog episode. Keeping a blog to the point can make it seem faster and more fun for the viewer.
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