A good website traffic estimator should track visitors, not hits, and provide demographic information to target the audience. It should also show where traffic is coming from and track the number of pages visited and time spent on the site to improve effectiveness.
Whether you want to scout your competition by checking another website’s traffic, or you want to see how much traffic your website is bringing in, a website traffic estimator can be useful. A good website traffic estimator should estimate traffic by visitors, not hits, which perform poorly because they track the number of files downloaded. Demographic information is also important, because it helps you target a website to your primary audience. Websites get traffic from search engines and referring websites, and knowing where the traffic is coming from can also help attract more visitors. Appraisers should also view the number of pages each visitor viewed and how long that visitor stayed on the website.
You’ll probably want a website traffic estimator to record visitor traffic rather than hits. If the estimator tracks traffic via hits, the traffic will be inflated, as it tracks the number of files downloaded rather than the number of visitors. For example, if a visitor comes to a website and downloads 12 files, including image, text and animation files, the number of visits will be 12. Some visitors will also set their internet browser to disable image files, so while they are at 12 files on the website, some visitors will not download all files, making the results an inaccurate measurement.
Demographic information can help you target the website to your core audience. The basic demographics that a website traffic estimator should display are salary and gender. Knowing these figures, you can tweak your content to better fit your audience, possibly making them happier.
Website traffic comes from two main sources: search engines and referring websites. If your traffic comes from a search engine, the Website Traffic Estimator should display the keywords you searched for, so you know which terms are the most popular. By knowing the popular search terms, you can optimize your website to capitalize on those keywords. Referring websites are websites that link to your website. You may be able to get more traffic from the referring website if you visit that website and comment or talk to the website owner and get them to link to your website more often.
Another useful function that a website traffic estimator should have is the ability to track how many pages a person has visited and how long they have been on the website. If the estimator tracks how many pages the person has visited, average person, then you will know your bounce rate or how many visitors just looked at a page. You will need a low bounce rate, because this usually shows that your website is effective, because visitors want to see more of it. The estimator should also track how long the average visitor spends on your website because if most of the visitors stay on the website for only a few seconds, there could be a problem with the website.
Protect your devices with Threat Protection by NordVPN
