The best wholesale promotional products are lightweight, have long-term advertising potential, and are used regularly by customers. Avoid stickers and consider ordering samples to test the durability of the design. Minimize shipping costs by purchasing small or light products.
The best wholesale promotional products are items that your customers interact with on a regular basis, are cheap to ship, and have long-term advertising potential. A promotional product benefits your company most when customers see it and remember where they got it. Plus, the point of buying in bulk is to save money, and you can also save on shipping costs by purchasing lightweight products or taking advantage of free shipping offers. Finally, the best wholesale promotional products have long-term advertising potential because the design lasts for the life of the item or close to it.
Choosing the best product depends in part on how often you want to view and use the article. The best wholesale promotional products are something people interact with on a regular, if not daily basis, and will consider using as a substitute. For example, a comfortable and reliable ballpoint pen or even a toothbrush are items that eventually need to be replaced. In theory, laptop sleeves and water bottles can be used often, but most people don’t use a sleeve instead of a sleeve when carrying around an expensive car or find themselves needing a bottle of water every day but doesn’t already have one. Plus, you’re more likely to find a good deal on common wholesale promotional products that have competition from other wholesalers.
To minimize shipping and handling costs, consider purchasing small or light bulk promotional products. The cost difference in buying 500 pencils versus 500 metal staplers is significant. In some cases, the wholesale company may offer free shipping if you place an order large enough or have the items picked up locally. It’s not always to your advantage to take advantage of these offers, so factor in the cost differences.
The best wholesale promotional products have an advertising logo, trade name or telephone number that cannot be defaced or removed. Stickers in general are something to avoid, because consumers may purposely peel them off or they may fall off after months of abuse. The purpose of promotional products is continuous advertising, but your customers may eventually forget where the item came from due to the lack of a logo, name or number. If the products will be handled often by customers, such as a toothbrush or pencil, consider ordering a sample of the product to see how long it lasts for printing. Likewise, promotional clothing can be washed multiple times to see if the design holds up.
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