The best wholesale promotional products are those that customers use regularly, are easy to transport, and have long-term advertising potential. It’s important to choose items that have a logo or business name that won’t rub off and to consider shipping costs.
The best wholesale promotional products are items that your customers interact with regularly, are inexpensive to transport, and have long-term advertising potential. A promotional product benefits your business the most when customers see it and are reminded where they got it. Plus, the whole point of buying in bulk is to save money, and you can also save on shipping costs by buying light products or taking advantage of free shipping deals. Ultimately, the best wholesale promotional products have long-term advertising potential because the design lasts for the life of the item or close to it.
Your best product choice partly depends on how often you want the item to be seen and used. The best wholesale promotional products are something that people interact with regularly, if not every day, and consider using as a substitute. For example, a comfortable and reliable ballpoint pen or even a toothbrush are items that should be replaced eventually. Theoretically, laptop sleeves and water bottles can be used frequently, but most people don’t use a glove instead of a case when transporting an expensive machine or find themselves needing a water bottle every day but not yet. owns it. Also, you are more likely to find a good deal on common wholesale promotional products that have competition from other wholesalers.
To minimize shipping and handling costs, consider purchasing small or lightweight wholesale promotional products. The cost difference in purchasing 500 pencils versus 500 metal staplers is significant. In some cases, the wholesale company may offer free shipping if you place a large enough order or allow you to pick up the items locally. It’s not always in your favor to take advantage of these transactions, so calculate the cost differences.
The best wholesale promotional products have an advertising logo, business name or phone number that cannot be rubbed off or taken off. Stickers in general are something to avoid because consumers may purposely peel them off or they may fall off after months of abuse. The purpose of promotional products is continuous publicity, but your customers may eventually forget where the item is due to the lack of a logo, name or number. If products are handled frequently by customers, such as a toothbrush or pencil, consider ordering a product sample to see how long the print lasts. Likewise, promotional apparel can be washed several times to see how the design holds up.
Asset Smart.
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