Branding reflects a company’s identity, conveying its message and qualities. Corporate identity includes logos, designs, and promises, and is the driving force behind a company. Companies guard their identity to maintain trust and avoid financial loss, as seen in the example of a Japanese electronics company.
The relationship between branding and corporate identity lies in how branding reflects a company’s identity. Brands are the fruit of a company’s corporate identity and must convey the message of what the company stands for. A company that has developed a strong identity knows that people have trusted and rely on that identity. As a result of this trust, such people may buy a product simply because it bears the brand name of the company in question. The company’s branding appears to be an endorsement of the product, leading people to believe that such a product should have the qualities they have come to associate with the company.
A company’s branding includes aspects such as corporate branding, logos, designs, colors, and typography. Brand and corporate identity are linked in the sense that customers invest whatever emotional currency they have cultivated through a relationship with a company in any product that bears the company’s branding. Identity refers to those characteristics that make a company what it is. A good corporate identity allows a company to really shine in a sea of competitors.
Corporate identity can also be seen as the motto of the company – its driving force. The identity of a company may be that it does not produce inferior or inferior products or that it does not make promises it cannot deliver. For example, some courier companies promise their customers that they will deliver their packages anywhere in the world within three days. This promise, if kept, becomes part of their identity. Thus, the relationship between branding and corporate identity is the fact that anything bearing your logo or trademark automatically inspires feelings of trustworthiness and trustworthiness.
This connection between branding and corporate identity is why most companies zealously guard their identity. They don’t want to give the impression that a competitor’s product is from their company. For one reason, this would reduce people’s trust in the identity of the company. This would also result in a financial loss for the company, because other people are trying to cash in on their strong corporate identity.
An example of identity protection would be a Japanese company known for producing excellent electronics. The company has developed its identity to reflect the fact that it stands for quality. If another company starts making knock-off versions of Japanese electronics and sells them illegally under the Japanese trademark, one such company is misusing another’s corporate identity.
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