Candy Crush mobile game is highly profitable, earning 56% more revenue than all Nintendo games combined in Q1 2014. It requires players to match 3 candies of the same color, becoming more challenging as they progress. The game’s popularity has been attributed to its addictive nature, with some experts linking it to dopamine neurochemistry. The game has over 400 levels, with only the first 35 being free, and is most popular among females aged 25-55. Psychologists compare Candy Crush addiction to gambling addiction.
Candy Crush mobile game is extremely popular. In the first quarter of 2014, the game made 56% more revenue than all Nintendo games combined. Often referred to as “irresistible” and “addictive,” Candy Crush is a mobile puzzle game that requires players to match 3 candies of the same color. The game becomes more difficult as the player advances through the stages and additional lives are available for purchase. The game became so popular after it was released as a mobile application in 2012 that it was played 151 billion times in the first year alone. As of 2014, the owner of the game, King Digital Entertainment, makes $800,000 a day from Candy Crush. Some experts believe that there are several psychological explanations behind Candy Crush addiction, such as the effects of the game on the dopamine neurochemistry in the brain. The creators of Candy Crush say, however, that it’s just a casual game that requires skill and strategy.
More information about Candy Crush:
Candy Crush mobile game has more than 400 levels and only the first 35 levels are free.
Approximately 90% of Candy Crush players are over the age of 21 and the majority are female between the ages of 25 and 55.
Psychologists believe that Candy Crush addiction is very similar to gambling addiction.
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