Conference sponsorship involves funding a conference in exchange for promotional benefits. Major sponsors receive significant billing on promotional materials, while minor sponsors are listed in acknowledgments. Companies sponsor conferences to increase public awareness and improve public relations. Organizers must provide a detailed proposal to secure sponsorship. Large companies receive many requests and select the most promising ones. In-kind donations can also be provided.
Conference sponsorship is the provision of funding to defray the costs of the conference, in exchange for promotions such as naming the sponsor on conference materials. This can be a good PR move for companies interested in presenting a positive image to the community and will provide conferences with valuable financial aid. Conference organizers can approach sponsors for assistance, or sponsors can put together a proposal for a conference they will agree to sponsor and work with industry professionals to organize it.
Typically, conference sponsorship falls into several tiers, depending on how much financial support they offer. Major sponsors provide significant amounts of funding, and a conference can have just one or a group. Minor sponsors offer some money, but not that much. Major sponsors can get equal billing with the conference itself on promotional materials, with mentions in announcements, programs, and public relations communications such as press releases. Minor sponsors are usually listed in the acknowledgments in programs and on websites.
Companies can sponsor several conferences in any given year to varying degrees, with the goal of getting their names out there. It can be a good form of public awareness at professional conferences for people who might use a company’s products; for example, companies in the food industry often sponsor food exhibitions, nutrition conferences, and so on. Conference sponsorship can also be a measure to repair or improve public relations; a tech company might sponsor a conference on women in tech, for example, to show that it’s committed to improving opportunities for women in the tech field.
Organizers wishing to secure conference sponsorship must put together a detailed proposal. The proposal outlines the planned conference and associated events, provides information on who will be attending, and shows potential sponsors how their funding would support the conference. It also provides information about the benefits available at different levels of sponsorship, such as mentions on a program, displaying their logos on conference materials, and so on.
Large companies typically receive far more conference sponsorship requests each year than they can accommodate. Officials will meet to discuss applications and select the most promising ones for further discussion and possible approval. If a company cannot offer financial support, it can provide in-kind donations as a thank you and to maintain a good image in the community. Engaging in charitable activity provides tax deductions and also increases the positive perception of conference sponsors.
Smart Asset.
Protect your devices with Threat Protection by NordVPN
