Consumer behavior is influenced by internal and external factors such as social, economic, and environmental factors. Marketers use various areas of study to understand consumer behavior, including sociology, psychology, and economics. Post-purchase behavior is also studied to make beneficial changes to products.
There is a wide range of factors that influence consumer behaviour. These factors are usually divided into internal or external motivations. Some of the more common motivators include social, economic, and environmental factors. Marketers often use information from multiple areas of study, such as economics, sociology, and psychology, in order to try to understand consumer behavior.
The social aspects of consumer behavior can be related to the influence of external elements such as family, social class and culture. Clients often make decisions based on the beliefs and traditions of the society in which they live. They often buy certain items often because they feel it is appropriate for their particular social class. Both of these elements can also play a similar role in the smaller family environment. Other social groups or professional associations can also influence when, where and why a customer can buy a particular product.
Environmental factors are another external element that can influence consumer behavior. The time of day, the weather, and one’s surroundings can affect how an individual buys. By making marketing decisions based on these conditions, advertisers strive to reach consumers in the space and time they are most likely to make a purchase. This can include the timing of the announcements, which stores are selected for heavy promotion, and the type of product being offered.
Consumer behavior may include personal decisions or purchasing behaviors that benefit another organization. The personal purchasing decisions an individual makes will typically differ from those made professionally, particularly if the purchase is made as an employee of an organization rather than as a business owner. In essence, this belief emphasizes that consumers can have multiple profiles based on different aspects of their lives.
Another important aspect of consumer behavior are internal factors, such as personal beliefs, needs and desires. Marketers will often try to determine what factors motivate the individual and study how that viewpoint differs from decisions made due to external factors. Some of the things that influence internal beliefs include the economy, lifestyle, and knowledge.
Many marketers will also study a consumer’s post-purchase behavior. You can make beneficial changes to your product by understanding how purchases have impacted your customers. This includes determining whether consumers have remained loyal to a particular brand after purchase. It can also be helpful to know which brands consumers have chosen if they have decided not to be repeat customers. This information is often gathered through direct feedback, although market research can also be useful.
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