Corporate photographers provide professional photos and videos for advertising, marketing, and social events. They require flexibility, planning, and communication skills, and must edit images before presenting them to clients. A portfolio of work is necessary to become a corporate photographer.
A corporate photographer is hired to provide professional quality photos and video recordings of a wide variety of corporate events, advertising and marketing materials. This type of work offers an opportunity to combine creativity with a recurring business need. A typical day for a corporate photographer is made up of three types of events: advertising, marketing and social events. This type of career requires a lot of flexibility in the time available to complete the necessary tasks.
A publicity event can include a product launch, speech or presentation. The photographer should go to the location in advance and identify the lighting, location and any issues. She should plan at least half of the shots or images in advance to get the shots she needs. This can include clear images of a crowd of people, the presenter from different angles and the actual location.
Headshots are a specialized service provided by a corporate photographer. Setting up and styling these types of photos requires time, careful preparation, and the appropriate setup based on the executive’s personality and role. Advertising materials may include product photos or events. A product shoot requires several meetings with the marketing and product management team to decide on the location, ideal shots, and concept. Teamwork, communication and patience are all required.
Marketing materials require a lot of communication and planning with the marketing and product management departments. The corporate photographer is responsible for creating the test photos or mock images. Once approved, she is responsible for recreating the approved photo and producing the necessary images.
After taking the photos, it’s now time to go back to the studio and edit the images. Photo imaging software is part of every photographer’s studio equipment. They should invest the time necessary to review the photos, edit as needed, and provide the client with a set of final images to select from. This type of work requires at least half of the working time on any project.
The corporate photographer reconvenes with the client to review the final photos and determine the selection. Any necessary changes or edits are discussed at this meeting. Once the final images are selected, the photos are either produced in the required sizes or given to the editor for mass production.
To become a corporate photographer, you must have a portfolio of work that a potential client can review. This should provide a selection of your best work across a wide range of image types. Make sure portraits, still life and landscape photos are included. These options provide an example of the breadth and depth of work you can produce.
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