Daytime soap viewership in the US has declined by 80% since the early 1990s, with only 1.3 million viewers compared to 6.5 million. The decrease is attributed to more daytime TV shows and women in the workforce. The last new soap opera aired in 1999, and Procter & Gamble produced 20 soap operas, giving them their name.
The percentage of people watching daytime soaps in the United States has dropped about 80% since the early 1990s. While nearly 6.5 million people watched daytime dramas or soap operas in the early 1990s, only about 1.3 million do so some 30 years later. Researchers believe the decline has to do with the increasing number of daytime TV shows, as well as the increase of women in the workforce.
Learn more about day soaps:
No new soap operas have aired in the United States since 1999.
The longest-running soap opera on both radio and television was Guiding Light, which debuted on radio in 1937 and aired its last television episode in 2009.
Procter & Gamble has produced 20 soap operas. In fact, that’s why daytime dramas were called soap operas to begin with, because Procter & Gamble made soaps (among other things). The last of the Procter & Gamble-produced shows to air was As the World Turns, which was last shown in 2009.
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