Design trends are quickly replicated by competitors in various industries. Predicting trends and creating new ones is essential for maintaining and increasing market share. Research and development efforts are needed to create successful new designs.
Design trends are those that capture the imagination of consumers and are quickly replicated by competitors. Trends of this sort occur in virtually every type of industry, sometimes creating memorable designs that are repeated time and time again. Business owners and analysts are looking to predict what kind of projects are likely to spark high interest and capitalize on those projects before they become commonplace.
There are several design trends that start with a single business and eventually permeate into designs created by other companies operating in the same industry. Automobiles are one of the most common examples of how design trends gradually develop and expand within an industry. The appearance of fins on the rear fenders of American-designed automobiles during the 1950s led to more and more automakers creating car models with larger fins. Over time, a new trend developed that set the stage for the more streamlined automotive bodies of the next decade.
The fashion industry offers several examples of design trends that resonate with consumers for a while and are eventually replaced by different trends. Depending on what is considered the latest in fashion, knits may go up or down, lapels on men’s jackets are wider or narrower, and the choice of fabric patterns or designs will change. Trends can last a year or more or enjoy a short season of popularity, only to be replaced by something new.
Creating new design trends is also an essential part of maintaining and increasing market share. The task involves looking closely at current industry trends, looking for clues to variations or changes that might appeal to the buying public. By using a wide range of industry analytics that include customer surveys and analysis of buying trends among these consumers, you can begin to develop new products that build on the success of current trends while offering something else that can be considered the next big thing in a given industry.
Creating new design trends also requires investing in research and development efforts that involve talented, forward-thinking individuals who are able to take the information gained through analytics and other avenues and create new designs that rank highly in groups of consumer tests. When these efforts are successful, the end result is an opportunity to make a lot of money before the trend becomes commonplace and eventually starts to decline in favor of a newer trend.
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