Development manager roles vary greatly, including business development, application development, development project, and product development management. Business development managers focus on sales and marketing, while application development managers oversee technical tasks and teams. Development project managers handle administrative tasks for projects, and product development managers plan new products for marketing departments.
The various terms used to describe development manager tasks can refer to many different positions. While the job titles are similar, the development manager job descriptions for each role will be quite different. Some of the roles covered by the development manager job title are business developer manager, application development manager, development project manager, and product development management.
In the case of business development manager positions, the positions usually focus on sales and marketing, and these are often not technical roles. People in this role may be tasked with researching and creating new markets to find new opportunities for a company’s products and services. Business development managers can manage customer relationships instead of overseeing subordinates. In some organizations, they may oversee relationships with strategic third parties to leverage the third party’s technology or market expertise.
Application development manager jobs are comprised of highly technical tasks, and the manager usually oversees a team of developers. The application development manager will review subordinates’ work performance and may also direct employee training and development activities. She frequently assigns subordinates to projects based on skill level and availability. The application development manager assumes a leadership role in the organization, and she may need to fully understand business operations and promote her department to her business partners. She must maintain a long-term perspective and align her department’s skills and training with what she sees as future technology and development needs.
Development project managers are dedicated to day-to-day administrative tasks for the duration of a project. A person in this role does not necessarily have subordinates reporting to him. He is responsible for all aspects of a development project, including initializing the scope, requesting funds, developing a schedule, requesting estimates, obtaining updates on completed work, managing the financial budget, and guarantee that the application is successfully deployed. The development project manager must work closely with the business unit that requested application development and the project team. Depending on the country, region or organization, certification in project management may be available and may be a requirement for development project manager jobs.
A fourth role that falls under the category of development manager jobs is that of a product development manager. This function is part of the planning activities of a marketing department. People who work as product development managers may be involved in generating concepts for new products and bringing that product to market.
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