A communications coordinator, also known as a communications specialist or public relations coordinator, is responsible for organizing and executing marketing and advertising efforts, producing written and oral content, and updating company communications. They can work for non-profit organizations, charities, and for-profit companies. A bachelor’s degree in communications or journalism is typically required.
A communications coordinator may also be called a communications specialist or public relations coordinator. Regardless of the job title, however, communications coordinator jobs are not the same across the board. Typically, the position involves organizing and executing marketing and advertising efforts. People who hold communications coordinator positions also produce written and oral content for newspapers, television, radio and the Internet.
Communications coordinator jobs can be found at a variety of companies. Non-profit organizations and charities also hire communication specialists. In this type of organization, those in communications coordinator positions are key employees. As she is often the link between the public and the organization, the communications specialist can be considered highly respected.
Smaller and larger for-profit companies also hire employees for communications coordinator jobs. Even if the company isn’t trying to make a political change in the community, it still needs a person to relate to the public. The communications specialist drafts press releases and writes or directs radio advertisements or even television commercials. In addition, she engages with the public during company-sponsored events and related activities.
It is imperative that a communications specialist has a knack for the written word. Regardless of the forum, the communications professional spends a great deal of time developing, writing, and reviewing communication forms. Also, she should be well spoken and easy to get along with.
The communications coordinator can spend a lot of time on both the phone and email during the day. The coordinator can also work at night. If she is not speaking at an event, she may be supporting the speech giver.
While administrative tasks may be performed by a communications coordinator, he is also often in the middle of the action. She is practical and probably works part at her desk and part in the field. Information materials, including documents intended to inform the public, are also handled by those in communications coordinator roles.
Those who hold communications coordinator positions may be responsible for updating company communications. A small business that employs only one communications specialist might also put him in charge of the weekly or monthly newsletter. Also, the employee intranet is usually run by someone who writes efficiently and eloquently. Although not always, this responsibility is also part of a communications coordinator’s job.
A communications coordinator may have started out as an intern or assistant working their way up the career ladder. She probably has a bachelor’s degree in communications or journalism. A master’s degree may be preferred for those working with large companies. While she may have the title of communications specialist, she most likely answers to a manager or director. If she is the communications manager, she may have assistants or administrative staff reporting to her.
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