Alcohol doesn’t make people more attractive, but lowers the drinker’s standards. Alcohol impairs the judgment of the part of the brain that finds a mate, reducing the mental sorting process. Drinking alcohol can also contribute to a change in attractiveness standards.
For someone who is drinking alcohol, other people don’t become more attractive, rather the drinker’s standards lower, research shows. This goes against the popular “beer glasses” phenomenon which claims that alcohol causes the wearer to see other people transformed to appear more desirable. Instead, alcohol is thought to reduce the mental sorting process people normally go through when deciding on a mate. When sober, a person might have a set of criteria they prefer potential mates to meet. When a person is under the influence of alcohol, the part of the brain that is wired to find a mate is still active, but its judgment is impaired.
Learn more about perceived attractiveness:
People who have been drinking alcohol tend to feel more attractive than they do when sober.
Access to birth control and an increase in binge drinking are thought to have made women less selective while wearing “beer glasses” than they were before the 1970s.
Alcohol could also contribute to a change in attractiveness standards because drinkers are less likely to notice facial asymmetry. Symmetry is generally a major factor in what is considered attractive in most people, perhaps because it is subconsciously associated with good genes.
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