Shopping while hungry leads to buying more food and non-food items, with a 60% increase in spending. This was found in a study of 81 shoppers in a department store. Hunger affects decision-making for all purchases.
We’ve all had the experience where we bought too many groceries because we were hungry while shopping. But does hunger make you buy more things than food? It turns out that shopping when hungry not only makes us buy more food, but non-food items as well. A study published in the Journal of the Proceedings of the National Academy of Sciences in 2015 revealed that hungry shoppers buy more nonfood items and spend 60 percent more than shoppers who aren’t hungry. The study involved 81 shoppers who were observed in a department store. Study participants acquired more items regardless of whether the items were free or paid. Experts believe that the desire to buy more food when hungry also affects decision making when buying non-food items.
Read more about hunger:
Hunger is the discomfort caused by lack of food. Asia is the continent with the highest percentage of hungry people.
It is believed that a person can survive one to three weeks without food depending on body weight, hydration and other factors.
Survivors of the 1972 Andes plane crash ate the flesh of dead passengers to survive until they were rescued 72 days later.
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