Email is essential in business communication for connecting with internal and external entities, basic communication, marketing, and sharing files. It is instantaneous, cost-effective, and reduces paper footprint, making it the preferred method of communication.
There is no denying the fact that email plays an essential role in business communication mainly due to the fact that it is one of the most important channels for various businesses to connect with both internal and external entities related to the business. E-mail is used by companies to communicate with their employees and other members of the organization. It is also used as a means of communicating with customers, suppliers and other people essential to the company’s operations.
One inclusion in email’s role in business communication is the fact that it can be used for basic communication within the business. Management can inform employees about any kind of company-related information they wish to convey. For example, if there is a company meeting during the week, the company will send emails to affected employees informing them of the time, place and purpose of the meeting. In the past, this information was transmitted via letters, bulletins and other less popular means of communication, but email has replaced these channels as the preferred method of communication. One of the attractions of this method includes the fact that it is instantaneous, making it easy to reach the largest number of employees in the shortest amount of time, and also the fact that it is inexpensive and reduces paper footprint.
Another role of email in corporate communication is its use as a means of marketing and promoting services and products by the company. Most businesses send targeted emails to their customers regarding any new products, changes to existing products, and other types of marketing units they are working on. The effect of this role of email in corporate communication is also centered on its value as a cost-effective way to reach the largest number of customers and consumers in the fastest way.
Sharing of files and other forms of data is a role of email in business communication that is also an important one. Businesses can send massive amounts of information through email in a way that might not be as easy with snail mail. For example, a company could send pictures and other data to customers who call to inquire about company services. Assuming a customer calls an insurance company asking about their products, the agent on the phone might request the customer’s email to send packets of information that the customer can access instantly. Sending such a package by regular mail could take several days within which the potential customer could change his mind or look for another company.
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