Exhibition designers create visual displays for public settings, using color, texture, placement, and scale to attract attention. They assess the physical setting and intended purpose of the display and are involved in all phases of the creation process. They can work as part of a team or as freelance professionals.
Exhibition designers are creative professionals who design the layout and assemble the furniture and other components that make up an exhibition or display in a public setting. The exhibition designer creates visual displays that can be used at conventions or trade shows. Exhibition design is also used to create displays in the lobbies of office buildings, art galleries and museums.
As with any creative career, the exhibition designer tends to have the ability to create a visual display that is both attention-grabbing and pleasing to the eye. Exhibitions are created by employing the use of color, texture, placement and scale to create a backdrop that helps attract and hold attention long enough for the purpose behind the exhibition to be achieved. To achieve the desired result, the exhibition designer will make use of many different types of materials.
As exhibits are used in a variety of settings, a talented display designer will assess the physical setting of the display and the intended purpose of the display. For example, if the designer is called upon to create a display at a trade show that draws attention to a specific product, he will find creative ways to use elements that have some relevance to the product. This can include incorporating the packaging color scheme into the display, as well as visual imagery relating to the product’s uses. The display arrangement can entice anyone attending the trade show to enter the display area and interact with the display components in some way.
The typical exhibition designer is involved in all phases of the creation process. Starting with creating a basic design plan, the designer will also work with clients to determine the colors and materials that will be used in the final design. It is not uncommon for the designer to evaluate and order the materials and components for the final design, as well as oversee the assembly and configuration of the components. In some cases, the exhibition designer may also be involved in selecting the exact location of the display in the conference hall.
An exhibition designer can be part of a larger team of professionals who create designs for clients upon request. Designers can also function as freelance professionals who work directly with clients to create displays for specific events. Some display designers are permanent employees of companies who routinely create new displays for use at corporate headquarters and at trade shows and conventions where the company interacts with existing and potential customers.
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