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A field sales executive sells products or services in a specific area by building relationships with customers, identifying their needs, and creating proposals. They also handle paperwork and travel to visit customers to check inventory and make new sales. Feedback from customers helps improve products and services, leading to increased sales.
A field sales executive’s primary responsibilities are to sell a product or service in the territory or geographic area to which the sales executive is assigned. The sales rep does this by building and maintaining relationships with potential and current customers. Depending on the company, product, and service, the field sales executive may be solely responsible for making the sale. In other companies, the representative remains the point of contact with customers and continues to respond to their needs.
After the field sales executive identifies a prospect, it is the rep’s job to meet with the prospect to discover their needs and wants. From the meeting, the sales representative creates a proposal in an attempt to win over the prospect. When the field sales executive arrives at the customer, the representative handles any contracts, paperwork, or documents that need to be filled out to complete the deal.
The field sales executive typically travels across the territory to visit the existing customer base. This is an attempt to check product inventory or see how the service the company is using is working for them the way they want it to. This is an opportunity for the field sales executive to make a new sale to replenish inventory or sell the customer to the next level of service.
Dealing with customers and prospects is one of the key skills a field sales executive needs to do his job efficiently and effectively. Since the representative is going to the customer instead of the customer coming to the company to buy the products or services, this can make the sale difficult for the representative. Customers tend to want better prices, bargain and bargain when they have a sales rep instead of going to the sales rep or the store to buy what the customer needs.
Since the field sales executive is the link between the customer and the company the representative works for, the sales representative plays a key role. The field sales executive receives feedback and suggestions from prospects and customers. The representative takes this information back to the company, which can lead to the improvement of existing products or services or the creation of new products and services. Ultimately, all of this leads to an increase in sales because the company is meeting the needs and wants of existing customers and attracting new customers.
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