A Master’s degree in Marketing Research teaches students how to plan, design, and execute research projects. Admission criteria include a bachelor’s degree, recommendations, and specified exam scores. Core business courses and specialized marketing management courses are required, as well as an internship or thesis.
A master’s degree in marketing research (MMR) teaches you how to plan, design, and execute research projects that can help determine new marketing opportunities for a company or solve problems associated with existing marketing plans. In addition to courses on the different qualitative and quantitative methods used to analyze marketing data, some programs include a general business component. To earn a Masters in Marketing Research, you will need to gain admission and complete all required marketing, business, and electives. You will also need to do a marketing research project, thesis or internship.
Most schools have specified admission criteria that you need to meet in order to be accepted into a marketing research master’s program in good standing. You will need a bachelor’s degree, which can often be important, although non-marketing related degrees may result in the need to take specific undergraduate courses, such as statistics or business courses, before being admitted to the graduate program. Other requirements include recommendations from previous professors, a letter of intent, specified graduate exam scores, a GPA during undergraduate courses, and, for international students, language tests. If you are unable to meet all the requirements, some schools offer provisional admission that allows you to meet the requirements in your first term.
The types of courses required for a master’s in marketing research can vary, with some schools requiring a set of core business courses before starting specialized marketing courses. Core business courses may include financial and managerial accounting, microeconomics, macroeconomics, business management, finance, statistics, information technology, and introductory marketing. Specialized marketing management courses teach product management, marketing modeling and analysis, business communications, qualitative marketing research, consumer behavior, project management, marketing management, and online marketing technologies. Some programs also require electives, which may include additional specialized marketing courses or general business courses.
To graduate from a marketing research master’s program, you will need to meet some additional requirements which may vary depending on your university’s policies. Most programs require some sort of final internship, internship, or thesis, and some schools require more than one of these for you to graduate. An internship or capstone usually consists of a complete marketing research project that allows you to use concepts from your specialized courses. An internship gives you a supervised opportunity to work as a marketing researcher and can be paid or unpaid. Completing at least a minimum number of courses at your college, maintaining a qualifying grade point average, and completing the program within a maximum time frame are other requirements you may need to meet.
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