Habits greatly influence daily choices, with up to 45% of decisions being habitual. Analyzing consumer habits is common, using data such as age, gender, income, and location. Habits also affect emotional illnesses and risky behaviors.
A study conducted at Duke University indicated that habits have a significant effect on the choices people make. Up to 45 percent of the choices a person makes on any given day may have more to do with habits than making informed decisions. Analyzing consumer habits has become increasingly common since the mid-20th century, with most major retailers and others using so-called marketing analytics to evaluate consumers’ buying habits.
Learn more about choices and habits:
A 2011 study conducted at the University of Florida indicated that parents who drink are more likely to have children who drive under the influence.
A wealth of data goes into analyzing consumer spending habits and developing campaigns to capitalize on those buying habits. Information such as age, gender, income level, and location are included in the data that is used to identify shopper habits and evaluate choices.
Studies on the relationship between habits and choices do not focus only on consumption activity. Similar connections have been noted in the treatment of emotional illnesses, such as depression and various types of anxiety disorders.
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