Producers use film festivals and independent cinemas to bring indie films to theaters. Winning awards and targeting independent theaters can increase a film’s chances. A release date may need to be pushed back. Most indie films don’t become popular due to low budgets and advertising.
There are many actions that producers take to bring independent films to theaters. These actions usually include presenting the work at film festivals and contacting theaters specializing in independent films. A film that wins an award at a film festival or performs particularly well in an independent cinema has a better chance of ending up in mainstream cinemas. Also, it’s important to keep the film from the general public until it’s released. This means not distributing the film on the Internet or selling DVDs.
The first step in getting independent films to theaters is to push back a release date. Theaters usually aren’t interested in movies that have already been released on video or are widely available on the Internet. If an official release date has been issued, it may need to be pushed back. Otherwise, the theater and the producer may not have enough time to conclude a deal and show the film in theaters.
Winning an award at an independent film festival greatly increases a film’s chances of entering theaters, but even films that don’t win can generate enough attention to be successful. Many film festivals require attendees to pay an entry fee to compete. Others don’t, but they usually don’t get the attention of big theaters. Film festivals usually take place every year and can be found all over the world. Some festivals also accept films made in other countries.
Also, producers are targeting cinemas that only show independent films. Getting independent films to theaters like these is relatively easy compared to getting them into theaters that cater to big-budget films. If the film has a good story, decent acting, and is aimed at an independent theater audience, it has a chance of being shown. However, showing a film is not free for producers.
An indie film that does well in an independent cinema has the potential to do even better in a mainstream cinema. Some mainstream theaters have programs set up to evaluate and bring independent films to theaters on a limited basis. The producer must send the theater a copy of the film and work out the details of the agreement. If all goes well, the film could be picked up by other theaters.
Despite all the steps producers can take to get independent films seen by as many people as possible, most films don’t make a name for themselves. Low-budget films sometimes don’t attract large audiences due to their message, acting, or lack of special effects. Even well-reviewed independent films may get nowhere due to a small advertising budget.
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