In 2017, advertisers spent more on digital ads than on traditional TV marketing, with digital ad spend totaling $209 billion worldwide. The gap is expected to widen further, with digital advertising projected to account for half of all ad sales in the next two years. Ad spend on social media is expected to increase by 26% in 2018.
It took a while for advertisers to accept the promise of digital media, but in 2017, a milestone was reached. That’s when advertisers spent more on digital ads than on traditional TV marketing. Digital ad spend totaled $209 billion worldwide in 2017, or 41% of the market, compared to $178 billion spent on TV. And estimates show that the gap is expected to widen further.
As (formerly) seen on TV:
TV ad spend hasn’t gone down, but it hasn’t grown much either. Expenditure remained almost unchanged or increased slightly.
Over the next two years, digital advertising spending is projected to account for half of all ad sales. .
Ad spend on social media sites is expected to increase by 26% in 2018.
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