Becoming a brand manager requires a business-related undergraduate degree, creative and technical skills, and three to five years of assistant experience. A master’s in business is often necessary to move up. The job involves creating a positive image for the brand and implementing marketing campaigns.
Becoming a brand manager typically requires the right mix of education, technical skill, and business experience. Most brand managers have undergraduate and graduate degrees in a business-related field. In addition to the degree, an employee generally must demonstrate creative skills for advertising and promotion and technical skills such as project and budget management. Additionally, many top companies require between three and five years of assistant experience before being elevated to a brand manager position.
Many large companies manufacture or sell a variety of products offered under individual brand names. These products can range from consumer items like food or cosmetics to business necessities like heavy equipment. A brand manager is typically responsible for creating a positive and credible image for the brand in the appropriate market, implementing advertising and marketing campaigns that sell the product, and doing these jobs within prescribed time frames and budgets.
Choosing the right degree program can be important, as it is typically a prerequisite for becoming a brand manager. A bachelor’s degree in marketing or communications can be a good first step. Other possible degree fields include general business, sales, finance or accounting. Whichever field you choose, a business-related undergraduate degree is usually the requirement for an entry-level job.
To become a brand manager and move up from the assistant level, you typically need to earn a master’s in business. This is usually done while working as an assistant. Many companies will help pay for a degree.
Doing the assistant brand manager job well is a good first step towards progress. In the starting position, the prospective brand manager must demonstrate the ability to determine the needs of the brand and lead effective campaigns to promote it. At the same time, the assistant who wants to move up needs to exhibit strong interpersonal, managerial, and financial skills. At this level, future brand managers also show that they can handle increasing levels of responsibility, work under pressure and make good business decisions.
A brand manager’s job is a lot like running a business, which is why many have similar traits to entrepreneurs. The job requires vision, creativity, sales ability, leadership and responsibility and is an essential job in most companies. This is why a fairly long apprenticeship of three to five years of successful experience is normally a necessary job requirement.
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