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Content coordinators need a combination of technical and communication skills, with a minimum of four years of post-secondary education. They are responsible for written materials and can gain experience through freelance positions. Technical training in web technology and document management is helpful.
To become a content coordinator, candidates must have a specific combination of technical and communication skills. The content coordinator role is facing increased demand, which is expected to continue for the next five to seven years. A content coordinator is someone who has overall responsibility for the written materials presented to customers, vendors, and site visitors. The amount of content included in this position varies. In some companies, the content coordinator is responsible for all written materials. In other companies, he or she is only responsible for the content on the website.
There are two paths to meeting the post-secondary training requirement for people who want to become a content coordinator: a university program in English writing or communication or training in website maintenance technology. Both paths require a minimum of four years of post-secondary education. The purpose of the educational requirement is to ensure that candidates are able to meet the exit requirements of the position.
English writing or communication training provides research, interpretation, and analysis skills. The ability to correct English grammar, adopt different communication styles, and read material from different user perspectives is very important in this job. Content is the documentation or written text that a business uses to communicate. The tone, language, grammar and essence of the message communicate different things about the company. The content coordinator can use language skills to ensure the message is being communicated correctly.
Technical training in web technology, desktop publishing, and document management techniques is very helpful in this role. Computer software skills are used daily when you become a content coordinator. The technology used has changed dramatically in recent years and is expected to undergo continual revisions. The ability to learn, manipulate and manage complex computer software programs is a valuable skill in this job.
Content coordination experience is typically gained through freelance positions. Many websites hire freelance employees to create and edit online content for them. This is a stepping stone position, allowing candidates to learn about search engine optimization (SEO), phrases, keywords and sentence structure. These roles typically require the use of Internet content management or proprietary content management software.
There are a variety of document management software products available that control document versioning and editing. Also, these tools can often be used to check for text consistency and copyright issues in the text. The ability to use these tools is an added bonus and a great first step towards becoming a content coordinator.
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