To become a market strategist, a bachelor’s degree in marketing and expertise in a specific niche or market segment is required. Advanced degrees and experience in the target specialty can enhance career prospects. Market strategists work in consumer goods or financial investment industries as team members or external consultants. Public recognition as an industry expert can help in the financial services industry.
Typically, you can become a market strategist with a bachelor’s degree in marketing and special knowledge or experience in a specific niche or market segment. Market strategists are typically employed in the consumer goods or financial investment industries. To become a market strategist for consumer goods, you need to develop expertise in the buying habits of a specific group of people, whereas investment strategists develop expertise in particular markets or industries.
Earning a bachelor’s degree in marketing is the first step towards pursuing a career in market strategy. In some cases, you can further enhance your knowledge and establish yourself as an expert by pursuing an advanced degree in your area of marketing expertise. A market strategist can work as a team member within a company or as an external consultant who provides expert help as needed. Consultants are more likely to need advanced educational credentials to further a career as a strategist than a person working for just one company. A team member has the luxury of convincing an employer of the value of his professional opinion through day-to-day work, whereas a consultant must generally rely on his objective credentials to convince a client to pay for his expertise.
Once you have the basic educational background for the position, you can become a market strategist, specializing in a specific group, market or industry. Developing a specialty is a different process for each individual. Generally, you should have some focused experience with the target specialty. For example, a person who wants to specialize in reaching a particular ethnic group through marketing might be a member of that ethnic group and have special insight into the way the group operates.
Another example is a person who has had a previous stint working in the sector they are now targeting. A politician who leaves government service to lobby for an unrelated industry, such as banking, is a type of market strategist. He is typically hired because of perceived experience in a market the industry needs to reach.
You may also increase your knowledge of a specialty area by studying it and wanting to provide expert analysis through commentary, teaching, and writing. Once you are recognized by outside sources as a person who can provide special insights about a consumer group, market, or industry, you can more quickly transition into the title of market strategist. This route is particularly useful if you want to become a market strategist in the financial services industry. A strategist in an investment context must convince every investor they work with that they have done the research and analysis to back up their trading recommendations, which is easier with a certain degree of public recognition as an industry expert.
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