To become a sponsorship manager, one needs excellent sales and people skills, as well as the ability to make and maintain key business contacts. A background in sales, marketing, communications, or event planning can be helpful. Experience and contacts are also important. The job involves selling an event or cause to another corporation or business, and can require staff oversight.
To become a sponsorship manager, you typically need to have an excellent sales record and the ability to interact with a wide variety of personality types. You will often be responsible for locating and closing high-value deals, and in some circumstances the sponsorships you secure will be necessary for the continued operation of the deals. In many circumstances, you will have to deal with high-level executives from other companies, so knowledge of intercompany communication protocols is also helpful. Your career path could go through sales or you could be promoted from a number of other positions if you have the necessary skills.
There is no set career path to becoming a sponsorship manager, but individuals with excellent sales, planning and people skills can generally aim for this goal. Typically, a combination of education and work experience is required, as well as the ability to make and maintain key business contacts. This combination of skills, knowledge, and networking can make the job difficult and rewarding.
It usually takes some combination of sales and managerial skills before you can become a sponsorship manager. Because this job involves selling an event or cause to another corporation or business, sales knowledge is often the key to becoming a sponsorship manager. A college degree in sales, marketing, communications, or other related fields can be helpful in gaining some of the basic information you need. Managerial skills can also come in handy, as very large sponsorship programs can require staff oversight.
Experience and contacts are also very important if you want to become a sponsorship manager. Through a career in sales, you will be able to build a network of contacts. You might get promoted or hired based primarily on your contacts and the amount of sponsorship money you promise to pledge. Many people with this job also work as freelancers, and a company might hire you based solely on your lucrative past contacts.
Another area where many sponsorship managers start out is planning or managing corporate events. A background in this type of work can translate well into sponsorship management because of the similar logistics involved. Being a sponsorship manager isn’t quite like working in inside or outside sales, or planning corporate events, but these are different jobs that may share some of the same skills.
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