To become an interactive art director, one needs innate creativity, management skills, knowledge of interactive media software, and a degree in fine arts, graphic design, or advertising. Experience in web advertising or digital media is also important. The field of interactive art includes web pages, animation, and electronic advertising media. A successful interactive art director must be creative, resourceful, and manage people well, with knowledge of many types of creative interactive software packages and programming languages.
To become an interactive art director, a person must have innate creative ability, management skills and knowledge of various interactive media software. A successful interactive art director will also, in most cases, have at least a four-year college degree, with a master’s degree being an advantage. Additionally, a person often needs extensive experience in web advertising or digital media. It is also important to be an effective manager, to work well as part of a creative team, and to be able to communicate creative ideas and concepts well to others.
The field of interactive art includes the creation of web pages, animation, and electronic advertising media that engage the viewer directly and sometimes require a response. More competitive companies are finding that their advertising budgets are better spent when trying to engage and entice website viewers to purchase products. Most interactive art directors start out in more traditional advertising fields, such as graphic design of print materials, and then move into electronic media as their skills progress and their companies find the need for creative designers with knowledge and skills in this field. area.
Although educational programs are rarely tailored specifically to the field of interactive art, there are degrees that provide a useful foundation for a career in interactive art. Anyone wanting to become an interactive art director should start with a four-year degree in fine arts, graphic design, or advertising. A master’s degree, while not always required, is often a requirement for many jobs and will set a job seeker apart from other applicants.
Education often allows a job seeker to be found in a creative company. However, an interactive art director is a managerial level job. To become an interactive art director, a creative professional must often work in the field for several years, gaining skills, knowledge and experience over time. Occasionally, a job seeker with a master’s degree is able to land a position as an interactive art director straight out of college, with the right contacts.
Specific skills and knowledge are required to become an interactive art director. Obviously, an interactive art director must be creative, resourceful, and manage people well. Problem solving skills are important as it is possible to visualize a project from concept to finished design and identify steps to bring that vision to reality. A successful interactive art director must have knowledge of many types of creative interactive software packages and programming languages and have superior general computer skills.
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