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To become an advertising specialist, a combination of education and work experience is required. A four-year degree in communications, journalism, or media studies is recommended. Advertising specialists work with clients and creative professionals to create and manage advertising campaigns. Employment with an advertising or marketing agency is the most common route, and pursuing an MBA can lead to managerial or executive roles.
If you want to become an advertising specialist, you will typically need a combination of post-secondary education and work experience. There is no educational track required to become an advertising specialist, although you may want to pursue a four-year degree in communications, journalism, media studies, or another related field. In addition to obtaining a relevant education, you will need to look for employment with an advertising or marketing agency or a large company that employs in-house advertising specialists. Eventually, you might also want to pursue a Master of Business Administration (MBA) if you want to move from being an advertising specialist to a managerial or executive role.
Advertising specialists are responsible for many different logistical and creative aspects of creating and managing advertising campaigns. Some advertising specialists work with clients to find out what they want from a campaign and then build it themselves, although other professionals can also be consulted. Graphic artists, copywriters, and other creative professionals often work closely with an advertising specialist to create a campaign that meets the specifications a potential client has provided. The advertising specialist typically pitches the idea to the client and then puts the campaign into motion if it is accepted.
Because advertising specialists often have to do so many different tasks, you’ll typically need a comprehensive education if you want to become one. Some people make it up without a post-secondary education, but that can be a tough way to become an advertising expert. In most cases, you’ll want to earn a four-year degree before starting your career. Many different courses can help provide you with the necessary skills, such as media studies and mass communication. Other undergraduate approaches, such as psychology, can also provide you with the information you need to become an advertising specialist.
There are a few different job opportunities that can allow you to become an advertising specialist. The most common route involves employing an advertising or marketing agency. It may be necessary to start with a lower-level job, and it is often possible for creative professionals to work in an advertising specialist position. Once you become an advertising specialist, you will typically reach the top of your profession, unless you want to start your own creative agency or move into the managerial or executive side of the business. If so, you might want to go back to school for an MBA degree.
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