Hoarding projects must communicate their message quickly and effectively. They should have an attention-grabbing design with minimal words, and use images, fonts, and colors to increase impact. The goal is to create a gateway to more detailed advertising.
One of the most important factors to keep in mind when developing a hoarding project is that the format must communicate its message in seconds. An effective design will be appropriate for a large banner, grab attention, and use words sparingly. The overall goal is to create a dynamic design that holds the viewers eye until the message is communicated.
Since it’s usually placed in vehicular traffic areas, a hoarding project needs to catch the eye quickly. Most people who see this type of banner will only be able to take a quick look. While some hoarding ads may go into a small amount of detail, mostly the goal is to get people interested in the product. This means that the announcement will often serve as both an introduction to the offer and an invitation to learn more. In essence, it is a gateway to more detailed magazine, Internet and television advertising.
One of the first things to consider when creating a hoarding design is the message the advertiser wants to communicate. An effective way to construct the ad is to determine a primary message that quickly grabs attention and then have supporting information for that message in a subordinate position on the sign. This message can be a slogan placed at the top or center of the sign, or an attention-grabbing image. When using a line of text, turning it into a question will often attract attention as people seeing the sign will often be naturally prompted to try and determine the answer.
Images are another important element of hoarding design. This is usually what will draw a person to the ad. The most striking images are usually simple, dramatic, and inviting. For example, showcasing a row of condos for sale can be effective, but a single shot of the roof deck and its picturesque view can have more impact. A hoard design can also have a dominant design to draw attention and a smaller series of shots to give a little more insight into the item for sale.
Other elements that can help increase the impact of a hoarding project include fonts, colors, and orientation of text and images. The most effective fonts tend to be simple, dynamic, and dark in color that are easy to read quickly. We also recommend lighter backgrounds that provide high contrast for text. Strong, primary colors tend to draw the eye the most effectively. Text is generally most effective when oriented at the top or center of the ad, although this guideline, like all others, can be flexible.
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