Effective TV commercials use commonalities, catchy jingles or slogans, simplicity, repetition, humor, irony, and emotion to appeal to viewers and make the commercial memorable. The goal is to focus on one concept or idea and invoke certain feelings in viewers to develop an emotional attachment to the product or brand.
Some of the most effective TV commercials incorporate commonalities. By looking at these commonalities, business owners can develop their own marketing strategies that they wish to incorporate into their advertisements. Many of the most successful commercials incorporate a catchy musical jingle or slogan that is easy to remember. They often have repetitive elements and may directly appeal to the viewer’s emotions in some way. Other effective methods of television advertising involve the use of humor or irony to get the viewer’s attention and help them remember the commercial.
Some of the most effective television commercials are simple for the viewer to understand. Many research studies indicate that TV viewers do not pay direct attention to advertisements and therefore will not follow an advertisement that contains complex information. The images and sound are often kept very simple in order to capture the consumer’s attention. Effective TV ads also focus on one concept or idea. They often have a clearly defined goal of the product or service being sold, the benefit to the consumer and the company selling it.
Repetitive elements are involved in the most effective TV advertising campaigns. For example, most Americans over a certain age can still hear the jingle of McDonald’s “Two Beefballs,” even though TV commercials featuring the tagline haven’t aired in heavy rotation for decades. since 2011. The song was featured in ads on nearly every station in the country in heavy rotation, and because it was simple and repetitive, viewers can still remember it to this day. Repetition in an advertisement doesn’t have to be a slogan or a jingle. It often involves a sale price or other important piece of information that the company wants to communicate to the viewer. The goal of repetition is to make the commercial more memorable.
Irony and emotion are important pieces in many effective television advertising strategies. Showing viewers an unexpected result can surprise them and keep the ad with them for a long time. Similarly, attracting emotions like joy or sadness can often be very effective with TV watchers. Studies have shown that viewers can develop an emotional attachment to a product or brand if the company’s advertisements invoke certain feelings in them. This is often difficult to achieve, but the results can be very lucrative if the correct strategies are used. Humor can often pay dividends in television advertising as well. If viewers are made for laughs, they’ll often share the experience with friends and family, so word-of-mouth advertising can draw even more attention to a business.
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