Independent films face financial challenges and often use traditional and non-traditional methods to distribute their films, such as securing a theatrical release, limited release, film festivals, self-distribution, and DVD authoring. Film festivals are a good opportunity for exposure and potential distribution. Self-distribution includes online routes and DVD authoring. Filmmakers need marketing and business acumen for financial success.
Independent films are unique in that they don’t have the financial backing of a major studio and often target specific audiences. Due to financial challenges, independent filmmakers often have to pursue traditional and non-traditional methods to distribute their films to the public. More conventional independent film distribution methods usually involve securing the film’s theatrical release, usually in a limited release or through an independent production company. Film festivals are another opportunity for independent film exposure and potential distribution. Additionally, self-distribution is an expanding route to securing an audience, and these methods include online routes and DVD authoring.
Securing a theatrical release is perhaps the most desired method of distributing independent films. If a film has a demonstrated ability to make a profit or generate buzz, then movie theaters could be persuaded to show the film on a large scale. Some independent production companies may have a better reputation and therefore a better shot at securing this type of deal.
For indie films that are typically unproven and don’t have a major backer, securing a limited release will probably be the most sensible route. In this type of contract, the film will only be shown in a few select theaters in a given region and will typically only run for a short period of time, such as a weekend. If the film can deliver respectable results in this testing period, it could then warrant a more widespread release.
An independent film – or indie film – often gains traction and demonstrates theatrical potential by making a prominent showing at film festivals. In these meetings, filmmakers have the opportunity to secure a projection space for their venture. Other filmmakers, critics, actors, and movie buffs often attend these events, so the potential for word-of-mouth promotion is increased. One of the most respected venues is the annual Cannes Film Festival. To be considered for a film festival, a potential entrant must usually submit an application package and edit the film to meet certain length or format requirements.
Opportunities also exist for small-scale independent filmmakers. With knowledge, persistence, and a little marketing savvy, a filmmaker can harness the potential online. Many novice and aspiring filmmakers develop a website that can promote and even distribute their film. Social media sites, website bulletin boards, and internet video sharing sites provide opportunities for these artists to advertise their work and attract potential fans. Some sites also offer assistance with various ways of distributing independent films online.
Filmmakers may also want to distribute content to more traditional media platforms. There are a number of software programs that help people create multimedia projects and archive these projects on long-term devices such as DVDs. Specialist companies can help people produce these duplicates on a large scale, and some companies also provide help in locating libraries, video stores, or other outlets that may wish to offer the products as an independent film distribution medium. While self-distribution often eliminates the legal and technical barriers an individual may encounter with more traditional platforms, greater marketing acumen and business acumen will likely be required for the project to achieve financial success.
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