Experts recommend gaining marketing work experience through internships or paid jobs before graduating. Check university career databases for job options and tailor your resume to match your career choice. Start with lower-level assignments and research job demand in your field after graduation.
Many marketing industry experts recommend that students obtain an internship or paid work experience before graduating from their degree program. Gaining relevant marketing work experience can set you apart from others looking for entry-level jobs in the industry. Most universities have a career database that students can search to look for job options in their field, which include part-time, full-time, internship, and temp jobs.
Checking out paid marketing job options first is probably the best strategy. If you can’t get paid work experience in marketing, an internship is probably your next best option. As you may face stiff competition from other students, especially if the same internships are posted at more than one college or university, it’s best to stay ahead and check daily, as well as immediately apply for internship opportunities. Remember that marketing is about promotion; you will have to promote yourself as the best candidate.
Make sure your resume lists specific projects from your education that fit the type of marketing work experience opportunity you are applying for. Also remember that marketing is a results-oriented field that focuses on product, price, location/distribution, and promotion. You should research the industry and decide which marketing activities you are most interested in. The closer you match your professional marketing experience with your future career choice, the better. Show future employers exactly how your training and education directly relates to what they need and you’re more likely to be chosen.
No matter what type of marketing career you hope to have, as a student or entry-level worker, you will likely be assigned lower-level, smaller assignments. Prove to yourself at every given opportunity whether the basic work is paid or it is an unpaid internship. You may need to start as a market research or management trainee.
Putting your best foot forward in students’ marketing work experience will help provide references that I hope will be beneficial in finding full-time paid work after graduation. It’s a good idea when you’re still looking for student work to think ahead and research marketing jobs in your field after you graduate so you can see which areas are in greatest demand. For example, if you seem to have a lot of advertisements for public relations jobs that fit your graduate experience, consider working in that field.
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