Corporate culture is defined by attitudes and behaviors established by top management and can be managed to benefit an organization. Characteristics such as dress code and work options influence culture. Issuing a mission statement and involving employees in shaping culture can lead to engaged staff and business success.
An organization is defined by its corporate culture. It encompasses attitudes and behaviors established by top management as experienced and practiced across an entire organization. A mission statement could express the corporate culture, which is shared with all staff. Culture could be something less formal that is inherent in an organization’s behaviors and expectations. Corporate culture management can support that culture so that it can be used to an organization’s greatest benefit.
There are several characteristics of corporate culture that can be established by management. For example, a formal or casual dress code, or perhaps a combination of the two depending on the day of the week, is a characteristic of corporate culture management that influences an organization. Furthermore, the options presented to employees, whether formally or informally, are evidence of corporate culture. For example, allowing staff the option to telecommute under certain circumstances affects organizational culture. Strict or lenient time expectations related to when employees begin and end a workday are standards that influence a company’s culture.
Linking a facility to corporate culture could help managers evaluate the working environment. The benefits could be valuable, including the potential for increased employee retention and attracting the highest level of talent. Corporate culture management is one way to implement structure so that you can experience the benefits of an engaged staff.
One step in influencing a company’s culture is issuing a mission statement. This should reflect the business and ethical practices expected of management and employees. It should communicate a certain level of excellence that is evident in the individuals in the organization. The mission statement should then be distributed by management to all employees of the company. The statement can also be read at a company-wide meeting. Asking employees for feedback and suggestions on a company’s mission statement can help people contribute to how culture is shaped in an organization and can contribute to corporate culture management.
Getting employee feedback on a mission statement shouldn’t be the end of employee involvement and influence on the work environment. According to a survey by Towers Perrin cited in Ketchum Perspectives, employees need to stay involved in an organization’s overall mission for a business to foster success and expansion. Keeping employees challenged is likely to foster an environment where a staff feels engaged and the level to which employees are engaged can also contribute to corporate culture management.
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