Corporate culture is defined by top management’s attitudes and behaviors, which can be expressed through a mission statement. Corporate culture management can support and structure this culture for greater benefits, such as employee retention and attracting top talent. Employee involvement and engagement are also crucial for success and expansion.
An organization is defined by its corporate culture. It includes attitudes and behaviors established by top management as experienced and practiced throughout the organization. A mission statement can express the corporate culture, which is shared with all personnel. Culture can be something less formal, inherent in an organization’s behaviors and expectations. Corporate culture management can support that culture so that it can be used to an organization’s greatest advantage.
There are different features in corporate culture that can be established by management. For example, a formal or casual dress code, or perhaps a combination of the two, depending on the day of the week, is a corporate culture management characteristic that influences an organization. In addition, the options presented to employees, formally or informally, demonstrate the corporate culture. For example, allowing a team the option to communicate under certain circumstances affects the organizational culture. Strict or lenient time expectations tied to when employees start or end a workday are patterns that influence company culture.
Attaching some structure to the corporate culture can help managers assess the work environment. The benefits can be valuable, including the potential for greater employee retention and attracting the highest caliber of talent. Corporate culture management is a way to implement structure so that the benefits of a committed team can be experienced.
One step to influencing a company’s culture is to issue a mission statement. This should reflect the expected business and ethical practices of management and employees. It must communicate a certain level of excellence that is apparent in the individuals in the organization. The mission statement must be distributed by management to all employees of the corporation. The statement can also be read during a company-wide meeting. Asking employees for feedback and suggestions on a company’s mission statement can help people contribute to how culture is shaped in an organization and contribute to corporate culture management.
Getting employee feedback on a mission statement shouldn’t be the end of a team’s involvement and influence on the work environment. According to research by Towers Perrin cited in Ketchum Perspectives, employees need to remain engaged in an organization’s overall mission for a company to generate greater success and expansion. Keeping employees challenged is likely to foster an environment where employees feel involved, and the level to which employees are involved can also contribute to corporate culture management.
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