How to measure keyword popularity?

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Keyword popularity refers to both the number of times people search for a particular keyword on the World Wide Web and the volume of web pages that contain the keyword. While “keyword” is a common standalone term, “keyword phrase” is a more accurate description for most keywords, as they usually include more than one word. Keyword popularity information is important for keyword marketing. People looking to build a web page based on a particular keyword search need to know if enough people are searching for the keyword and how much competition they face for the web page they want to build to be listed at the top of search results. research. Keyword popularity is measured using several freely available online tools.

The best way to measure keyword popularity in terms of the number of web pages containing your keyword is to search for your keyword using a popular search engine such as Google or Yahoo®. If the keyword contains more than one word, it can be searched in two ways. It can be searched using quotes around the entire phrase to find how many webpages use the specific keyphrase, or it can be searched without quotes to find how many webpages use the words in the keyphrase regardless of the order of the words or how close they are to each other .

Both types of information are valuable. Because many users will search for your keyword without using quotes, it’s important to know what kinds of results users will get from their keyword search. Knowing what types of pages result from a keyword search using quotes is also important, because some users search for keywords in quotes. It is also important because if the person researching keyword popularity intends to publish a web page using a certain keyword, the page results of a search for that keyword are those that will compete most directly with the new web page. .

Another important measure of keyword popularity is the number of times users search for your keyword on the World Wide Web. While there are several keyword service providers that provide tools to measure this aspect of keyword popularity, the most common is the Google AdWords Keyword Tool. Using this tool, users can enter a key phrase and see the number of times a keyword was searched during the previous month both locally and globally. They can also see other important measures of popularity such as search volume trends over time and the month in which the keyword was most searched for over the past year. Google AdWords Keyword Tool also uses a keyword generator to generate a keyword list of search terms related to the original keyword.

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