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Redesigning a website can focus on aesthetics, accessibility, or gradual changes. Aesthetics include color, layout, and fonts, while accessibility accommodates the disabled. Gradual changes are preferred by popular websites to avoid overwhelming users with new features.
There are numerous ways to redesign a website, including focusing on aesthetics, accessibility, or frequent visitors. Many people and businesses choose to focus on aesthetics to give their website a more attractive and modern design to keep up with style trends. Others decide to improve accessibility to better accommodate the blind, visually impaired or deaf. However, other webmasters find it best to redesign a website slowly over time to allow more frequent visitors to adjust and provide feedback. Of course, it is entirely possible to improve a website by taking all these aspects into account.
A website’s aesthetic includes the overall color theme, layout, and use of fonts. With today’s technology, it’s usually relatively easy to choose a new color theme or set a new default font. Applying new layouts is also sometimes done automatically, but these can be tricky for a novice webmaster. Previously untested layouts, also known as templates, can cause a website to return errors when accessed if the code is outdated or corrupted in some way. For more experienced webmasters, these things can be custom coded and applied to make the website one of a kind. Changing these website aspects can give a website a completely different look and feel.
Another way to redesign a website is to improve accessibility for the disabled. This broadens the general audience of the website and also broadens the potential customer or customer base. Indeed, in some jurisdictions, it is illegal to have a website that is not easily accessible to the disabled. To redesign a website this way, the web designer can create easy-to-find transcripts of the website’s video or audio files. The web designer can also change the color theme of the website to a colorblind friendly one or offer the visitors the option to change the color theme themselves.
Many popular websites improve on both functionality and aesthetics over a long period of time, being careful never to introduce too much at once. These companies sometimes have millions of visitors who have been loyal users since the start of the business. Visitors often don’t want to relearn how to navigate the website, deal with new features that don’t benefit them, or re-enter information they’ve already provided. Because of this balancing act between updates and user satisfaction, a popular website might always feel a bit outdated or disorganized. This often tends to apply to large social networks and e-commerce sites.
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