A design mission statement outlines a design firm’s principles and beliefs. It should be concise, written in simple language, and include information about the company’s background, services, dedication to customers, and commitment to staying current and ethical. It should also mention the future of the company.
A design mission statement is an important foundation for any design firm. This document is a simple outline of the principles and beliefs that will guide your company, your employees and your work. There are no requirements for what information must be contained in a company mission statement, but many discuss the services provided, dedication to customers, and how you will provide these elements. Also, qualifications, a commitment to stay current, and even ethics are often included. The mission is an opportunity to give prospective clients a snapshot of your design firm’s personality and expertise.
You only need to use a few paragraphs when creating a design mission statement. It’s best to provide this information in short, declarative sentences that outline your company’s beliefs. It’s also best to avoid using too much design jargon, because many potential clients won’t have a handle on design vocabulary. By writing simple sentences in everyday language, you will be able to give anyone a quick idea of who you are as a designer.
The first thing you should mention in your design mission is a little background information. This means writing a sentence or two about your design firm and the type of work you do. No matter you are strictly doing graphic designing, architectural designing or offering a full range of design options, a reader should know this fact after reading for a few seconds. Equally important is to mention how this work is done. If your company has a legion of expert designers or you have a unique background that sets you apart, mention it.
Your dedication to customers should also be a focal point for at least one sentence of your design mission statement. Now that readers know who you are and what you do, tell them about your dedication to them. A short statement, describing your dedication to making customers happy and working with them efficiently and effectively is a popular addition to any mission statement.
Close your design mission with a brief mention of the future of your company. That doesn’t mean predicting your success, but what steps you take to continually move in the right direction. A commitment to stay current on the latest trends and techniques sends a strong message to readers. Plus, a quick line about your code of ethics also lets potential clients know that you’ll be a reliable partner for many years to come.
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