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A marketing cover letter should showcase relevant skills and experiences, address the employer by name, use confident language, and tailor to the job description. Keep it brief and proofread carefully.
Writing a marketing cover letter is a great way to show a potential employer that you understand the world of marketing, and it’s your first opportunity to showcase your skills by doing marketing for yourself. Start by reading your resume carefully and think about any skills or experiences that might be relevant to the job that aren’t listed on your resume. These skills and experience can be good topics to include in your marketing cover letter, as well as your most marketable skills that can be listed on your resume. Remember that the cover letter is your first pitch to a potential employer, so keep it short and to the point.
Start your marketing cover letter by properly addressing the potential employer by name if possible. Employers will notice if you format your letter correctly, so research your business letter format carefully. When you’ve finished writing the letter, proofread it very carefully to make sure you haven’t made any mistakes or omitted any important information. Type the letter and leave a space at the bottom of your signature just below the closing and before the printed name. Include the date as well as all of your contact information.
If you want to work in marketing, your cover letter should reflect your skills in that field. Remember, the purpose of your marketing cover letter is to sell yourself to the employer and give them a reason to put your resume at the top of the pile. Use firm language: Instead of saying, “I think I’ll be a good candidate,” say, “I intend to work hard to achieve the company’s goals.” Employers look for confidence, ambition, determination and a conscientious team player. Make sure the language of the cover letter reflects these characteristics.
Read the job description carefully and tailor your marketing cover letter to that description. Don’t be afraid to state your goals and ambitions, but make sure those goals and ambitions match the needs of the business. Employers want to know that you’re going to be a strong employee, but they also want to know that you understand the company’s goals and have a plan to help them. Address the specific qualifications and traits listed in the job posting, but remember: keep it brief in your cover letter, as your resume will have more detail for the employer to read. Choose the most important qualifications you have in relation to the employer’s needs and state, in one to two short paragraphs, how you will fill those needs.
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