Business newsletters should focus on connecting with readers rather than pushing products. They should be informative, varied in format, and related to the business. Including extras like quizzes or recipes can add value for readers.
When writing business newsletters, like when writing anything, you should always keep the interests of your readers in mind. Your customers and prospects are the intended readers of your newsletter, but the purpose of your newsletter is to connect with this audience rather than trying to push your products on it. A newsletter should be informative and provide the reader with relevant news articles written that are interesting and fun to read.
Write business newsletters that contain lots of short articles of interest to your target audience, but be sure to vary formats. For example, you may want to report a story in a numbered list such as a list of the top ten dog breeds in North America if you are in the pet industry. The news should relate to your business in some way and should inform and entertain your reader.
If you write commercial newsletters related to a certain season like winter, summer, Christmas, or even cold and flu season, do some research so you can provide newsworthy information for your readers. Keep your tone light and conversational, however. Business newsletters should be professional but not stuffy, and the tone should be friendly and helpful.
Did you know? section with interesting facts is a fun, yet informative touch to consider when writing business newsletters for your clients. Or, you might want to take a quick and simple quiz for your readers. Whatever content you decide on, the headlines that introduce each article in your newsletter should be concise and be designed to capture the reader’s interest so that he or she wants to read the entire article.
It’s always a good idea to add something extra to your newsletter that your reader can use like a recipe or coupon. When writing business newsletters with extras in mind, remember to keep them related to the season or theme of your newsletter. For example, a barbecue recipe seems out of place in a December newsletter, but a beloved family recipe for special Christmas cookies refers to the season and lets your customers know a little more about you and your family background.
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