Investor databases are lists of people involved in investment activity used for personalized marketing campaigns. They contain contact information, investment history, and demographic data. Specialized products are available for specific types of investors. Individual investors cannot control their inclusion, but opt-out programs may be available. Full access is expensive and reselling data is prohibited.
An investor database is a list of people involved in investment activity, used for the purpose of developing personalized marketing campaigns. Investor databases are produced by various sources, and tend to be closely guarded, as they are potentially very valuable. People interested in accessing an investor database must pay a fee, usually per entry. They are allowed to search by certain parameters, such as looking for investors in specific demographics, instead of browsing the entire database.
The information available through an investor database varies. Names and contact information are provided, along with investment history information, designed to create a picture of the types of investments the people on the list are interested in. Databases may also collect data on race, marital status, income, and other factors. This information can be used in various ways in marketing campaigns and is collected through surveys and other means.
People looking for investors can use a database of investors to develop a target market and hit those investors with advertising first, with the goal of sparking initial interest to get an investment off the ground. Specialized products, such as high net worth investor databases, are available for people looking for a very specific type of investor, such as a philanthropist interested in investing in charitable activities. A list of investors matching the search parameters will be returned, and the person can contact investors on that list as desired.
Individual investors cannot control whether they appear in an investor database, as companies are legally allowed to retain and disclose information about their clients. In some cases, it may be possible to limit the sharing of data, as companies in some regions may be required by law to have opt-out programs where customers can refuse to allow their data to be shared. In cases where the databases are compiled by third parties, rather than by companies that track customers, it is more difficult to opt-out because these parties are not subject to the same legal requirements.
Full access to an investor database, where people can look through all the listed investors, is an option, but it’s usually very expensive. Usually, people need statistics programs and other tools to process all the database entries, because the information will be overwhelming if people try to see it all at once. People with full access are generally prohibited from reselling the data they collect, as the owner of the original database doesn’t want the product to lose value.
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