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A keyword database is a collection of words or phrases used to optimize search engine results. It is used by site owners, advertisers, and article writers to attract traffic and choose effective keywords. The database provides information on keyword popularity and value.
A keyword is a word or phrase that is entered into a search engine to find web page results that match the user’s purpose, which could be to get information, make a purchase, have fun, or something else. A keyword database is a collection of keywords that includes data about each keyword that helps webmasters and others understand a keyword’s popularity and value. Some keyword databases only provide information on how often the keyword was searched for over a given period of time, while others provide more information.
The keyword database is a tool used for several purposes. It is used by site owners who are working on the aspect of search engine optimization known as keyword optimization. Webmasters use keywords on the site to characterize the content, service or product they offer so as to attract the most traffic to their site. Many websites can be represented by a variety of keywords, some of which are more powerful than others, and the webmaster is likely to use a keyword database showing the frequency and share of searches to determine which of the possible keywords key focus.
The keyword database is also a tool used by people who create Internet advertisements. For example, Google AdWords offers keyword-targeted ads that webmasters can use to advertise their site, products or services. The keyword database is an aid in choosing the keywords for which your ads will be displayed. A specialized keyword database, such as the Google AdWords Keyword Tool, which will tell you which keyword ideas are not yet used in your AdWords account, the keyword’s ad share, and a bid that will place the your ad among the first search results.
The keyword database is also used by people who submit web articles. The tool helps them choose keywords that are frequently searched for, as well as suggest related keywords that could be incorporated into the article. Even if the article topic is already known, the keyword database can provide information that will help you make the choice between, for example, “educator”, “teacher”, “instructor” and “faculty member”, synonyms which can be used interchangeably in many cases, but can make a significant difference in who finds the item.
The article author may use various forms of the keyword and a number of related words, in order to create an article that will be easily found by people searching for information on the keyword. This will depend on the particular topic of the article and other factors.
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