Keyword research tool: what is it?

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Keyword marketing has become hugely popular among many businesses. While having content on a site is considered important, using a keyword list to ensure the right words are in that content is often the goal of many businesses. When a certain keyword is entered into a search engine, it will display websites that often contain the word. A keyword research tool can help generate the best keywords for your site, usually using words that already exist in your site’s content or company name.

One of the main components of a keyword research tool is ease of use. Most entrepreneurs just need to enter one word into the generator that they think describes their business. Some tools also allow users to provide an address for their site so it can examine the words on it to determine the best way to describe the company. Either way, the user will typically be provided with a long list of keywords that might describe the business.

Typically, the user of the keyword research tool can decide whether to display keyword phrases that incorporate the originally entered word or turn it into a phrase that means the same thing. In many cases, hundreds of sentences will be shown, including everything from simple short sentences with the keyword or longer sentences using a synonym instead. Display phrases are those that are commonly entered into search engines by people trying to find a particular business or information on a particular topic.

Most people pick a few phrases from their selected keyword research tool, and then incorporate them into their site content. While common sense may suggest that users should choose the first few on the list, more thought needs to be put into the decision. Selecting only the most often used keyword phrases means that the site will be competing against dozens of others, usually spending a lot of time and effort for the website to get to the top of the search engine results page. Instead, choosing phrases that are popular enough, but also best describe the business, is the most recommended route to take when dealing with a keyword research tool.

Many keyword research services are free and can be found online through search engines. Other keyword tools cost money. Using free online tools to get started building keywords for a site is often a good first step, but the downside is that many offer only limited functionality to non-paying users. Some paid services give the user more control over the parameters in a specific search.

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